This advert for Calvin Klein's secret obsession fragrance shows a female in a very sexual and objectified way. The model is covered by nothing but her arm and part of a sheet. There is no relevance to the perfume by her being naked, yet this image is used to attract an audience of both males and females, as males will like the image and women will think that 'if they buy this perfume, they will look like this'. This image uses quite soft and bright lighting to connote a sense of innocence and purity, and the fact that she is naked also makes her seem very natural. The bright lighting also contrasts with the product to make the perfume bottle stand out more. However this is sending out a very negative ideology to women, as they think that they need to buy this perfume and look like this in order for men to like them. Domestic females.
The television show 'The Simpsons' shows a typical domestic woman in which is portrayed through the character of Marge. Marge is often seen to be cooking or cleaning whilst wearing an apron. She is also looking after the kids and her husband, and this portrays the stereotypical domestic view of a woman. Marge is always looking after the children and taking care of her husband, and this shows how the media is still trying to portray this idea of the perfect domestic woman to the audience, and this makes women think that they should still act in this way. However, this could be said to be outdated as now more and more men are taking on women's roles and sharing the burden of a household. Post-feminism.
In the music video 'Wannabe' by the Spice Girls, the Spice Girls are a great example of post feminism, and show just how empowered women can be. Post feminism is all about how women are becoming equal to men and are trying to surpass men's achievements. The Spice Girls are all about women and women's equality to men. In this video they are all together showing just how confident they are in themselves, and how they don't need men. Even the lyrics to the song portray this same message, as they sing about how if you want to be their man, you've got to get with their friends. The Spice Girls were also one of the first girl bands to live up to male bands, as they have achieved a lot and have managed to surpass many males achievements. This sends a good and strong message to girls about how all girls should stick together, and you should put your friends before any man. It also sends out a good message about the empowerment of women, and how women are becoming ever more equal to men, and this makes girls believe that they can be their own person, and do not have to rely on men for their achievements. Dominant/aggressive male.
In the music video 'Give me everything' by Pitbull, Pitbull is portrayed as a very dominant and aggressive male. Pitbull is seen to be surrounded by girls, almost displaying the fact that 'he could get all of these girls'. This shows him as quite a dominant male as all eyes are on him and he is commanding the attention of all of these women. The women are also seen to be dancing around him and giving him lots of attention, and his bold stance also makes him look very masculine and dominant. This music video sends out the message that men are the dominant gender and that women are inferior, and should therefore be lead by a man and do what he says. This message is also portrayed through the lyrics of the song, as he is telling girls to 'give him everything' in which makes women think that they have to answer to men, and should do whatever a man says to do. This is a stereotypical view of a male, in which makes women believe that they have to answer to men, and that men are more dominant. Male Stereotype.
A good example of a stereotypically masculine male is James Bond. James Bond is presented as quite a masculine character and this is shown through his attitude and looks. He is always dressed quite smartly in suits and ties and his hair is always perfect, this gives people the perception that he is smart and masculine, yet this is also reinforced by his strong stance and attitude within the film. He presents an image of a very strong and independent man. He is always seen to be driving fast cars and carries a lot of weapons in and this makes him seem very masculine and also makes him more attractive to the ladies. Men are stereotypically believed to have fast cars and be very muscular and masculine and the character of James Bond reinforces this stereotype and presents men as being strong and bold. So therefore, men will then believe that because they are represented in such a way, that they have to act in this way also. James Bond has been around for many years so this is a great example of how this type of male stereotype is old and has not just come about in the last few years. Metrosexual/New Man.
An example of the metrosexual new man is presented through this cover of 'People magazine' featuring Angelina Jolie and Brad Pitt. This magazine cover takes a complete spin on the stereotypical masculine man, as he is playing with his child. This sends out a new message, as people now think it's acceptable for men to take on some of the jobs so that women don't have to do them all. This presents men in a very good light, as he is seen to be playing and looking after their child whilst his wife is having a bit of a break, he is taking some of the burden off his wife. This is a good ideology to send out, as men will now think that it is more and more acceptable to be doing some stereotypically female jobs and tasks, and we are able to learn that the roles of women have changed, and women do not have to stick to this stereotypical domestic view of a women.
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