Beth Brotherhood AS Media: The Reception Theory.

Preferred - The preferred audience for Eastenders would be women between the ages of 16 to 60+ because women are most likely going to watch this programme for entertainment or personal identity, as they can relate to the people in the soap, and most people will be home from work etc and able to watch it due to the time that it is on.
Oppositional - The oppositional audience for Eastenders would probably be men between the ages of 16 to 40, as they might not be interested in soaps, and may choose to watch other types of programmes such as documentaries or sports programmes.
Negotiated - The negotiated audience for Eastenders would be men between the ages of 16 to 60, as they may not choose to watch it, but may do so anyway because their partner etc may like to watch it. The negotiated audience would also be teenagers younger than 16, as they may not gain any uses and gratifications from in such as entertainment or personal identity, because they cannot relate to any of the people in the show.

MATCH OF THE DAY.

Preferred - The preferred audience for match of the day would be males between the ages of 16 to 50, as these people are stereotypically going to be more interested in football, and may watch the programme as a part of social integration and a source of information.
Oppositional - The oppositional audience for match of the day would be women of a similar age, as they are usually going to be less interested in the content of the programme, and may not seek any uses and gratifications from it.
Negotiated - The negotiated audience for match of the day would be women that may take a lot of interest in football, so they might like to watch it for entertainment and information. People of a higher social status may also take a negotiated reading to match of the day, as they may be a lot more career orientated and may be less likely to take interest in sports such as football.

Preferred - The preferred audience for the voice would be males and females between the ages of 16 to 40, as they may like to watch the programme for entertainment and people between these ages are also of a similar age to the judges and those who are often on the show, so therefore they may gain personal identity from watching the programme.
Oppositional - The oppositional audience for the voice could possibly be males, as they may only watch it if their partner likes to, but would not do so out of personal choice.
Negotiated - The negotiated audience for the voice would be the older generation such as 70+, as they may enjoy watching the programme as a form of entertainment, but they may not be able to relate to any of the acts on the show and may not be able to relate to their dream of being in the music industry.

Beth Brotherhood AS Media