Male orientated magazine cover.

Car.

The masthead is in a large and bold font, also coloured grey with shows that this magazine is aimed towards a male audience.  The masthead is in lower case font which is quite bland and basic because it is obvious that this is the magazine you would buy if you wanted to look at cars, so they don't need it to stand out as much. We can also tell straight away that the magazine is about cars because it is called 'car'. We can also see a tagline which tells us that this magazine is the uk's best designed magazine. 

The main image is of a very flashy car and this makes the whole of the front cover feel more sophisticated. It appeals to the target audience of men around the ages of 18-40 and due to the sophistication, men of a higher socio-economic status would be drawn into it. These are also the people that would be more likely to afford the cars shown in this magazine. 

The cover lines use a capital, and very bold font all in very masculine colours which appeal to the target audience. They do not include a lot of writing, and there is not many of them, and this is used so that it doesn't distract from the main image. The main cover line is in capitals and is in a very masculine colour, and uses the same colour as the masthead, with contrasts with the bright red colour of the car to make it stand out even more. There is also a cover line at the bottom of the page, informing the reader of other cars that are featured in the magazine. 

In comparison to Cosmopolitan, this magazine is very different, yet targets it's audience in the same way. For example, Cosmopolitan uses very feminine colours  such as pink's and purple's on it's masthead and cover lines, whereas, Cars uses masculine colours such as grey's and red's. Cars also doesn't have as many cover lines as Cosmopolitan, but both relate to topics that their target audience would be interested in. Cosmopolitan also uses a main image of a pop star, who in which is looking directly at the camera to draw in the audience, whereas, Cars is using an object to draw in their audience. In contrast to the male orientated magazine Cars, Cosmopolitan is a lot more of a gossip based magazine, whereas Cars is actually more facts based.